Let me introduce you to yourself…

If your questioning this concept, the thought of two versions of you inhabiting the same space, then please consider not reading much further.

You see the world is divided into two types of people – those that will go along with this and reach some deep and profound insights that could very well change their lives.

And those – ironically being controlled by the other version of themselves – who will think this is all tree-hugging nonsense.

A simple exercise to make this point…

Stop reading and see if you can detect words being spoken in your mind right now.

Maybe not profound words at all. More like chitter-chatter. Maybe already questioning what you are reading right now and trying to decide whether or not it is nonsense.

For now, humour me while I assume you heard that voice.

Now, this will seem like a strange question – but who was that talking? And even more profound – and not everyone will get this – who was observing the fact that there was a voice?

If there was a voice, and another observing that voice. Doesn’t that infer there are two parties at play here?

It’s your conscious and sub-conscious. For those who are a little “woo-woo” and spiritual, I’ll say this even though I don’t subscribe to any particular faith:

One is your soul – that part of you that lives on, perhaps eternally

One is your incarnation in this life. The part of you that chose to forget who you really are in order to live this life. But let’s give it a name. I am choosing “Ian”.

This is simply my view by the way. It’s made up of a cocktail of inputs and experiences during my life.

I am not questioning anyone’s faith. Nor offering you an alternative you can sign up to.

The main part of this – which can be seen described in many spheres of life from psychology and counselling through to religious dogma – is that there are two parties at play here.

This is not about religion. But let’s leave the soul for now. If you like, just accept my description for now in order to get to the part we can do something about.

It’s that voice. The other you. In my case, “Ian”. If you like the “this life” version of you, being controlled by the DNA you were born with, together with whatever you have learnt or experienced thus far in your life.

The Stop Or Go Nature Of You – With A Real-World Example

“Ian” stops himself. Too often as it happens! Fears, that “chitter-chatter” talks him out of doing stuff. Fears from the past, sometimes wordlessly in the form of feelings, stop him doing some things.

On the other hand, “Ian” can say “GO” for some things. Sometimes good things too and everything works out well. But sometimes not so good things like eating that entire tub of ice cream (yes, you may argue that could be a good thing too!).

But that’s not my real world example. In fact, I have dozens of examples of “Stop” or “Go” to draw from.

It’s from our LinkedIn training. The people who actually did the things we suggested based on the lessons.

What happened? They all reported back more or less in these words: “This stuff really works”

Closely followed by details of all the new business that they have won so far, and their excitement. In some cases we then get regular updates on how it has continued a year or more after their first excited message to us.

Then we have the others. People who tell us they have done it, and it didn’t work. So I go look.

And you can with LinkedIn! You can see their posts, profile and activity levels. And it’s clear that they didn’t tune into the lessons at all. Nor apply even a fraction of what we taught.

Almost as if they thought they had, and because of that, judged that it hadn’t worked.

There there are those that are not questioning whether what we teach works. It’s just that they are too busy to do it.

Now, this is a fascinating one for me! Because I have deep suspicions their chattery voice is stopping them. Especially as many who have succeeded report that it doesn’t take that long.

So what is actually happening?

Despite my “out there” content thus far, I am not a qualified counsellor. But I have had enough experience dealing with my own fears to know that “Ian” talks me out of doing things for spurious reasons.

I don’t believe I was ever too busy when I look back at the things I’ve NOT done because I told myself I was.

It’s deeper – fears, manifesting themselves with a plausible excuse. It’s actually probably more likely a fear of failure – or conversely a fear of success which has prevented me taking action.

How did I overcome those excuses and “Ian”?

I often did it through being coached. And latterly, by myself using the knowledge I gained from coaching.

Just the process of writing this piece, a number of things have happened to me:

  1. An insight into LinkedIn training – instead of doing that, I should coach people – and the ideas for how I could do that to make it work have already flooded in

  2. The reappearance of Ian who told me not to do it because I was too busy!

  3. I dealt with that excuse – so he gave me another couple – fear of failure and success simultaneously.

The killer though was a really clever excuse – one I have used many times before – it needs to be perfected. I need to go away and spend months (or maybe years) developing a coaching programme.

Now that’s a superb excuse! Perfectionism! The enemy of progress. OMG I have used that many times.

And that’s a lie too. So I stopped writing at this point and went to look at the HUGE library of material I already have.

And I started writing a sketch outline of a coaching programme. Quite quickly, I figured out the material and tasks would fit a 9 month programme where I take a group of people on a journey.

Where we DO NOT accept busy as an excuse – because in reality, we just use the 5-10 hours a week of time most people spend on social or other marketing activities anyway.

But instead, we do all the things my best students of the past actually do. Except, we track it and break it down into easy-to-achieve tasks each week.

This may change (I am ignoring the perfectionist here!) but, the goal will be to end the 9 months with 720 warmed up prospects and an easy system to pluck out clients whenever you need them. BUT also lots of new clients too.

Now, here’s my own fears at play.

I thought about ending this article right there. Ending with a conclusion. Hanging.

But instead, I’ll do something to challenge both you and me at the same time.

First, I’ll challenge you – if you feel you are putting off doing something about your time on LinkedIn so it produces regular, consistent results in terms of actual sales, consider taking action.

Next, the challenge is to me – and you’ll know I have done it if you are reading this:

Instead of putting together the full details of the programme first with my perfectionist hat on, I’ll do this:

  1. I am looking to do this with a group of 20 people minimum (it needs shared experiences and also minimum numbers for it to be worth me putting my soul into it – the bit of me that isn’t “Ian”.)

  2. I am not looking for your money yet – I am looking for expressions of interest. I’ll probably need say 40 people first, then I will complete the outline programme and show it to you. At that point, their version of themselves will talk many people out of it – “I can’t afford it”, “I am too busy” etc. So let’s get those excuses (and my own fears) front and centre by talking price instantly…

  3. My initial thoughts on the value in the programme would mean it will cost around £200 a month. *BUT* I decided to do the first course for £96 a month (inc VAT). So there you have it – if you want cost as an excuse NOT to even put your name on the provisional list, you now have it!

So that’s it!

If you want to potentially join in, WhatsApp me and say “put me on the list”. And don’t worry, you have plenty of time to create excuses not to join – when I get enough people, and then ask if you want to commit, at that point you can drop out.