Although everything in the programme is proven and tested, because it’s our first formal intake, the usual price of £500 x 3 monthly payment is postponed.

The first 5 people to sign up pay the reduced price of £300 x 3 payments.

If you see the £300 price below, it means we still have places available at that price.

The moment the 5th is booked, the price will change – in fact you won’t see this message!

For Those Who Want Growth, Adding 1-2 Clients Per Week

This is for those who really want growth. People who want to add 1-2 clients a week (or more).

It requires time – about 3-5 hours per week. And in the first few weeks, a little more to build a solid foundation.

This is a structured online networking process. It’s getting laser-focused on results and ensuring you take the actions required to do it.

It’s about hitting the activity targets detailed above. It’s very simple. We measure it from the beginning “input” stage – how many people are added to your list each week.

And then what happened at each stage.

 

Hand-Holding

This is about forming a habit – akin to learning to drive. At first, there’s a lot to take in. And it can feel clumsy getting every action co-ordinated.

That’s why the focus is on IT-shortcuts. How you can “template” much of the process so each individual task takes seconds with less thought.

A little like once you have been driving for a while, you just arrive at the destination, with little memory of each individual gear change, application of the clutch and brakes, or turns of the wheel.

It’s a 3 month programme. You will have 2 action sessions each month. This is where you are in the driving seat and we step you through each of the steps.

We will be reviewing what you have done since the last session, dissecting what happened, and fine-tuning the process so a higher number of prospects who start the journey, make it to the final stage which is a sale.

 

Pre-Requisites

Membership of Linked Online (separate charge) is required as that provides the platform for success.

You must also be committed to growing your business. This is a real commitment in terms of not just the separate cost of the programme, but your time to make it happen.

 

The Programme

There is a gearing up period where we get the tools and resources you need set-up:

• A personalised action plan

• A CRM system which will track each of the actions you take

• A web-page for capturing client feedback based on the results they experienced to create your stories

• Templates – for example, an email to send to past clients asking for feedback. If it’s a new product, a template for offering a “freebie” in return for feedback. The “Accept & Invite” text. Comment texts.

• Set-up of your “auto-insert” tools so you can quickly paste in the message you need at the appropriate point

 

Gearing Up

Your “Products” and Niches. This is where we look at what you do, and who for. In some cases, we may agree to repackage what you offer because it suits a particular niche which is common and active on LinkedIn.

Your Story. For each niche, we will create a story for someone you helped who matches that profile. If you do not yet have a client, we will consider doing a “freebie” in return for the feedback.

The story helps improve the conversions during your 1-2-1. Using a story of how you helped someone just like them, helps that potential customer picture themselves experiencing the same results.

We will create a simple webpage for you to ask your clients to complete which focuses on how you directly or indirectly helped them reduce risk, increase income, save time or money, or alleviate stress.

Templates. This is where we will establish a library of all of your templates, and programme your PC or Mac so they are available within a couple of clicks WITHOUT having to go opening documents etc

Your CRM System. This goes a few steps beyond the basic template you have seen in separate training sessions and videos. It automatically records much of your activity so you can see at a glance whether you have hit the weekly activity targets.

1-2-1 Sessions. Every fortnight, we will meet to assess your progress and review in detail what you have done/achieved. This will include assessing each of the steps in the process to ensure you are maximising the conversions at each step. So we will review the content of your comments. Your list to assess how closely they follow the model.

In particular we are looking at the baton changes – how well and smoothly each person flowed through the process. Not everyone will convert at each stage. But if we finetune what you are doing, many more will get to the end stages and a 1-2-1.

We will discuss your 1-2-1’s. We will practice the story telling. The focus will be on winning business directly, but also increasing the chances of referrals by crafting a clear message on the types of clients you seek.

It’s an exciting process. At first, you will be learning and perfecting each step. This may even feel quite complicated – just like getting your clutch control right when learning to drive.

But soon, you will do each step automatically. It will become a good habit – dare I say it enjoyable? Especially when you start seeing your pipeline grow.

Ongoing Support. We don’t want anything to hinder your progress. So in between the 1-2-1 sessions, you will be able to pose any questions you have via WhatsApp.

 

Price:

£300 per month (inc VAT) x 3 months

If I was you, I’d be thinking “how the hell will I find time to do this as well as everything else?”.

Which is a reasonable question until we start to analyse how you work – whether you are the type who likes to do things daily, in chunks 2-3 times a week, or even more chaotically.

During this programme, you may even find we reduce the overall time you spend on business development work.

That’s because we’ll be re-jigging what you do on LinkedIn and habit-stacking – in other words, replacing what you don’t need to do with respect to LinkedIn in favour of this precise process.

And we can bolt parts of it on to other activities you do so it becomes an established habit, which takes no more time to do.

It should also be noted that our 3-5 hour per week estimate includes networking and 1-2-1 meeting time, not just the tasks you’ll be doing to achieve the sales we want you to start securing.

Done For You

This is an optional extra. For £120 (inc VAT) a month more, you can have your list built for you, with 10+ new people added each and every week automatically, directly into your CRM system.

Each of these people will match your target client profile. And be actively posting on LinkedIn. Although we cannot precisely forecast if you will feel the chemistry with each person we add, we will avoid those who are producing post content that is difficult to comment on.

Want To Seriously Grow Your Business? Develop A Sustainable Method Of Winning Clients Consistently?

Then enroll. And you’ll start a journey which helps you achieve just that.

Ever had this headache?

You hear coaches imploring you to niche.

But you can help lots of different people.

So you don’t know how to angle your LinkedIn profile because you get that niching helps, but you don’t want to put others off.

No spoilers on this one! But we show you a way to niche WITHOUT those headaches.

CLUE: The answer is stories – but how and when you deploy them…

Nothing In This Programme Is Fake – If You Want To Fake It Until You Make It, Look Elsewhere

It’s easy to say – “be yourself”. But harder to achieve online. We typically DO NOT act the same way online as we do in person.

But you probably are not aware of the ways in which you do this.

This programme has you acting the most natural way for you.

SPOILER ALERT: We will be avoiding pushy sales tactics!

It’s so easy to get caught up in the post-views trap on LinkedIn. A social pressure to keep coming up with good conversational posts.

You can easily become too dependent on the whims of the algorithm. Joining the chorus of rightly angry people when algorithms change and post views once more reduce.

The trend is down.

You experience almost a sense of rejection when the latest change means all that hard work you put into your posts is seen by fewer and fewer people.

It’s a battle you cannot win. You are not LinkedIn. You have no say in what they do.

One thing LinkedIn cannot change is the power of listening over talking. You all still in the driving seat when it comes to commenting.

No matter how low post views go, you can still comment.

And comments have much more power. It’s established wisdom that listening has impact. When you feel heard, you feel appreciated.

So, switching your strategy from a posting-focus to comment-led will keep you in control regardless of what they do with the algorithm.

Posting get your high volume (but decreasing) exposure, but with unpredictable results.

A commenting-focused strategy gets you lower volume, significantly higher impact, with much more predictable results when you follow our online networking process.

The Counter-Intuitive Insights Deep Down You Know Are Right

Trying to build a corporate brand on LinkedIn wastes time. When you post corporately, you are appealing to few if any real human beings.

The irony is, LinkedIn applies a spam filter to posts – and many of the corporate / salesy messages are strangled in terms of their reach through the newsfeed.

Playing it safe with business formality is quite frankly a waste of time. Astonishingly, so many continue with this – perhaps because they are ticking the social media box.

“Being You” feels dangerous. If you relax and share your thoughts like you would with a friend at a networking event, for some strange reason, many believe this will damage them online. So they choose polite blandness.

Trying to please everyone succeeds in making little if any impact on anyone.

You cannot please all of the people all of the time. And if you are lucky and do land a client this way, are they right for you? They don’t know you. You don’t know them.

Being yourself means you will not create chemistry with everyone. We have different world views and perspectives. Many will not relate to you. So you will quite deliberately “lose” those who wouldn’t have been a good client anyway.

But many will. They will be on the same page. They will be much more attracted to you and what you offer. And they will make better clients.

At the time of writing, there are 740 million LinkedIn users. So even if 50% of them don’t relate to your world view, you still have 370 million to work with.

You log in to LinkedIn. NOT as yourself. But as someone who is seeking clients.

Ask yourself this. Do the prospects you seek, want to meet those seeking their business?

The answer is quite frankly no. When you browse the newsfeed, are you really devouring those salesy posts you see, clicking “see more”, liking the post and then commenting “Please sign me up”.

More likely, you are scrolling past.

Is this for you? Who will be coaching you? And what impact do they have?

Athole Forbes

The people focused one. Technically competent, but just as likely to tell it straight to Ian as a kind of union rep for our clients when he does something too geeky she thinks they’ll hate.

Athole is an accomplished LinkedIn coach. But just before that she emerged from an escape tunnel she’d dug from the corporate world.

She has trained and coached people from all over the world.

But small business is where she has found her true home. She is a superb listener, with a focus on each individual and how she can adapt what you apply to suit who you are and how you prefer to work.

Ian Denny

The geek. Ian loves to take things apart and figure out how they work. And then put them back together again having discovered how to do it better and faster.

Often, with a spreadsheet to track it’s performance (whatever it is).

But he has on occasion been accused of being human. Which is why he chose a testimonial which proves his warmth as a retort to Athole’s geeky accusations.

Ian is a qualified marketer. His background is in copywriting which explains why he has taught thousands of people how to write posts on LinkedIn. Nowadays, while he still advocates post-writing, he urges people to look at the power of commenting within a structured framework.