The Counter-Intuitive Insights Deep Down You Know Are Right
Trying to build a corporate brand on LinkedIn wastes time. When you post corporately, you are appealing to few if any real human beings.
The irony is, LinkedIn applies a spam filter to posts – and many of the corporate / salesy messages are strangled in terms of their reach through the newsfeed.
Playing it safe with business formality is quite frankly a waste of time. Astonishingly, so many continue with this – perhaps because they are ticking the social media box.
“Being You” feels dangerous. If you relax and share your thoughts like you would with a friend at a networking event, for some strange reason, many believe this will damage them online. So they choose polite blandness.
Trying to please everyone succeeds in making little if any impact on anyone.
You cannot please all of the people all of the time. And if you are lucky and do land a client this way, are they right for you? They don’t know you. You don’t know them.
Being yourself means you will not create chemistry with everyone. We have different world views and perspectives. Many will not relate to you. So you will quite deliberately “lose” those who wouldn’t have been a good client anyway.
But many will. They will be on the same page. They will be much more attracted to you and what you offer. And they will make better clients.
At the time of writing, there are 740 million LinkedIn users. So even if 50% of them don’t relate to your world view, you still have 370 million to work with.
You log in to LinkedIn. NOT as yourself. But as someone who is seeking clients.
Ask yourself this. Do the prospects you seek, want to meet those seeking their business?
The answer is quite frankly no. When you browse the newsfeed, are you really devouring those salesy posts you see, clicking “see more”, liking the post and then commenting “Please sign me up”.
More likely, you are scrolling past.
Is this for you? Who will be coaching you? And what impact do they have?